Gusike started in Poznań in 2012 as a small office near Szamarzewskiego, helping local drivers get into a car without tying up their savings. Fourteen years later, the office is still on the same street, and the approach has not changed much: clear terms, a fixed monthly payment, and no surprises buried in the fine print.
The company was set up by a pair of people who had spent years working on the finance side of car dealerships around Poznań. They kept noticing the same problem: leasing agreements were written for accountants, not for the people signing them. Customers would ask a simple question — "what happens if I want to end the contract early?" — and get an answer full of clauses instead of a straight yes or no.
That gap became the reason for starting Gusike. The first year was modest: a handful of contracts, a rented desk, and a lot of phone calls explaining leasing terms line by line. Word spread through the neighborhoods around Jeżyce and Grunwald, and the client base grew steadily rather than suddenly. There was no marketing budget to speak of in those early years — just people telling their neighbors that the office on Szamarzewskiego actually answered its phone.
Since that first year, Gusike has completed 2,582 leasing jobs for 1,792 clients across the city, an average of about 128 new clients annually. Just over 500 of those clients came back for a second vehicle once their first lease ended, which the team treats as a better indicator of how things are going than any survey could be. The business now covers 9 districts in and around Poznań, from the city center out toward the surrounding suburbs, and offers 14 distinct services tied to leasing — from short-term contracts for seasonal needs to longer agreements for company fleets.
The team has grown from two founders to 16 people, covering contract administration, vehicle sourcing, insurance coordination, and customer support. Most requests get a reply within 24 hours, usually the same working day if it arrives before mid-afternoon.
The mission is straightforward: make car leasing something a household budget can plan around, not something that causes anxiety. That means publishing real numbers instead of "starting from" prices, and walking every client through the total cost of a contract before they sign anything.
Looking ahead, the vision is not about growing into a national chain. It is about staying useful to the same city — adding services that make sense for Poznań drivers, whether that is flexible mileage plans for people commuting to the outskirts or shorter leases for those testing whether a car fits their routine before committing longer term.
Contract review at the Szamarzewskiego office
A consultation on a monthly leasing plan
Fourteen years is long enough to have seen a few shifts in what people ask for. Early on, most contracts were for standard sedans used for a daily commute. These days there is more interest in compact SUVs and in flexible short-term leases, often from people who need a second car for a limited period rather than a long-term commitment. The team adjusts the paperwork and the vehicle sourcing to match, but the underlying process — clear terms, a fixed monthly cost, a fast reply — has stayed the same since the first contract was signed in 2012.
Leasing Coordinator
Handles new contract requests and puts together the payment breakdown before a client ever sits down to sign.
Fleet and Vehicle Sourcing
Works with local dealers around Poznań to match available vehicles to what a client actually needs to drive.
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